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Reznext's new intelligent distribution platform helps Golden Tulip Hotels drive 34% of their online bookings from OTA's

Post date: 2016-02-25

BANGALORE - RezNext Global Solutions, the world’s only true real-time distribution technology company has announced the market launch of its enhanced version of the Intelligent Distribution Platform.

The latest release of ReX from RezNext is powered by speed to support a dynamic distribution model. It offers the fastest response time in the industry to help hoteliers maintain their competitive position and establish their brand as market leader.

Golden Tulip Hotels have experienced an upward trend in their distribution yield since switching over to the enhanced version of RezNext’s distribution platform. Golden Tulip Hotels is part of the Louvre Hotels Group, the largest hotel company in Europe having 6 brands – from luxury, budget to comfort – with more than 1100 hotels in 47 countries.

According to Sachin Upadhyay, Corporate Revenue Manager, South Asia, Golden Tulip Hotels, “We generate a good amount of our online hotel bookings through OTAs and hence the ability to distribute dynamically helps us improve the ROI from our channel partners. RezNext’s enhanced version of its distribution platform helps us successfully execute on our pricing strategy. Being a cloud-based application, we can access it from any place, quickly view the distribution KPIs and make any rate updates instantly. It helps us manage rate parity very well. With RezNext’s distribution technology allowing us to meet market demands instantly, we are confident that we will be able to improve our bookings at least by 10% this quarter. Currently we receive 34% of our online bookings through OTAs. We are also very pleased with the excellent support and staff response from RezNext. We see them not as technology vendors but true profit management partners.”

Powered by speed, ReX – RezNext’s intelligent distribution platform, helps address two critical pain points in the industry – managing rate parity and inventory open/close updates. In both cases, the impact on business is big. ReX addresses this with instant data-sync functionality with the OTA systems.

“In this new release of our distribution platform – ReX, we have leveraged industry-best sub-second data transfer architecture, empowering hoteliers to be in complete control of their distribution strategy. The release is built on the core premise of meeting consumer demands real-time. Hoteliers can take any corrective actions with rates and inventory, reducing the lag-in-time in meeting the demands for a discounted rate or a special rate for a longer LOS package,” said Mike Kistner, Chief Executive Officer, RezNext Global Solutions. “I am happy to see Golden Tulip Hotels improve their operational efficiency and bookings with our solution,” added Mike.

According to Bartibaraj Somaasundaram, Chief Technology Officer, RezNext Global Solutions, “We believe speed is the game changer in the hospitality industry and that is why it is a core component of our new release. Our teams have worked rigorously to bring to market this enhanced version that validates a number of data checks, reducing errors with dates and type of rate updates. The instant data transfers are also backed by notifications that provide a clear picture of a successful or a failed update with drill-down feature. The solution also allows hotels to maintain user logs for future reference.”

Sourced: traveldailynews.asia

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